The More Rewards loyalty program was overdue for a brand refresh. At TAXI I helped develop a new look and feel for the More Rewards brand, and produced an extensive 80-page toolkit to help them move forward with it.
Our goal was to create a brand that was much more fresh, modern, genuine, and approachable. We wanted everyone to have a rewarding experience with the More Rewards brand, and therefore we wanted to eliminate any visual clutter, inconsistencies and overwhelming elements that would impede this.
I was able to achieve this through the use of white space, a photography style that was genuine and approachable, and a clear structure of informational hierarchy. I also used a limited colour palette and a typeface that was modern, warm and legible.
Lead Designer | Michelle lim
Sr. Copy Writer | Carla Hawkins
Associate Creative Director | Sofia Pona
