More Rewards Brand Refresh

The More Rewards loyalty program was overdue for a brand refresh. With TAXI’s help we were able to create a new look and feel for the More Rewards brand, and produced an extensive 80-page toolkit to help them move forward with it.

Our goal was to create a brand that is much more fresh, modern, genuine, and approachable. We want everyone to have a rewarding experience with the More Rewards brand, and therefore we wanted to eliminate any visual clutter, inconsistencies and overwhelming elements that would impede this.

We were able to achieve this through the use of white space, a photography style that is genuine and approachable, and a clear structure of informational hierarchy. We also used a limited colour palette and a typeface that was modern, warm and legible.

Lead Designer | Michelle lim
Sr. Copy Writer | Carla Hawkins
Associate Creative Director | Sofia Pona