We were tasked with creating a visual campaign for Kit and Ace’s Navigator trousers – a technical trouser created to handle whatever your day holds whether it be the commute, the office or everything else in between.
We decided to display the pants as if they were a technical diagram highlighting its various features and functions. Contrasting the rider and trousers against a wall which matched the colour of the bike, we ensured that the trousers stood out and took centre stage.
Client | Kit and Ace
Lead Art Director / Designer | Michelle lim
Brand Strategy Director | Dylan Ballentine
Photographer | Dylan Boychuk
Agency | Ballentine Media