At Lululemon, I was brought into the initial branding stages of their internal self-development program called Mindfulosophy.
I was given the job of building out a family of 4 unique patterns that could be used as an application throughout the programs collateral. This resulted in the creation of 4 distinct sleek and modern geometric patterns. I created a meditative pattern through the use of repeated shapes, and reinforced the program’s central theme of mindfulness and space through the use of visual negative space.
Client | Lululemon
Designer | Michelle Lim
Art Director | Max Longstaff
Copywriter | Carla Hawkins