Prospective condo buyers are often at the disadvantage of not knowing the full history of the home they are about to purchase. This could lead to unforeseen building repairs and costs that all add up fast.
Eli which stands for ‘every little item’ is an automated document review platform that compiles all of the strata and building history within minutes so you can easily review all the important information in one easy to read report. Using platform based on transparency it exposes the goods and bads of a building, helping buyers to make a more informed decision.
We decided to personify this highly advanced AI system, as an intelligent octopus whose multiple legs allow him to multi-task and look at multiple things at once. As there is often mistrust within the category, we wanted to create an approachable wordmark, which was done through a lowercase and slightly rounded typeface. The illustration style, and use of electric purple are modern yet accessible and friendly to reinforce the simple user experience of this tech platform.
Client | Eli Report
Lead Designer / Illustrator | Michelle lim
Brand Strategy Director | Dylan Ballentine
Business Director | Mitch Ballentine
Agency | Ballentine Media
