A 76 hour app prototyping project – Adobe Creative Jams Challenge
During the COVID-19 pandemic, government officials have deemed all farm workers as frontline essential workers to continue supplying food to the nation. However, many farm workers are migrants where a majority of them are illegal, and with limited resources and language skills, they need help and a resource they could safely trust.
Cultivate is a simple and intuitive app that allows farm workers to access key resources that are imperative to keeping them safe and connected during COVID-19. Users go through a simple 2-step verification process which gives them access to our resources immediately.
A key component to our app is our daily check-in feature which allows farmers to check in on their mental well-being as well as whether they have any coronavirus symptoms, allowing them to know whether they should stay home. We have also incorporated a feature that allows them to track how many times they have washed their hands (with customizable reminders) as well as whether they have been able to social distance from others with the app. By using our app they can earn and redeem points which allow them to receive food voucher prizes.
It was important for us to also connect farmers with their community so we have provided them with a simple forum to ask or seek out questions as well as a direct messaging service.
Mai Phuong Pham
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